Managing Change: Key Aspects
Organisations are constantly faced with the need to change as a result of the changing operating environment, changing competitive landscape or internal imperatives within the organisation. Moran and Brightman (2001) defined change management as “the process of continually renewing an organization’s direction, structure, and capabilities to serve the ever-changing needs of external and internal customers”. They further suggest the following process: Understand your current situation (How many times have you seen changes being implement with not a single clue of the current situation). Determine the desired state (Interesting how we see situations where the target destination has not been identified - as the Americans would say "if it an't broken, don't fix it"). Develop a change plan - it requires critical analysis. Enlist others and develop a critical mass - surely this must be out of sheer respect for fellow ...